The 30-Step Playbook

Scout scans Reddit, X, forums, and search data to find 'boring niches with desperate buyers'. Produces a report with pain points, buyer demographics, and demand signals.

Deliverable: Market research report

Scout maps every existing solution in the niche — pricing, features, weaknesses. Identifies the gap you'll fill.

Deliverable: Competitor matrix

Scout validates there's real demand using search volume, community size, and spending signals before Compass plans the product.

Deliverable: Demand proof doc

Compass defines the precise buyer: their job title, pain, budget, tools they currently use, and how they'll find you.

Deliverable: Ideal customer profile

Compass defines the minimum set of features that delivers enough value to charge for. Everything else is Phase 2.

Deliverable: Feature prioritization matrix

Megaphone designs a content calendar targeting your ICP on the channels they actually use — Reddit, LinkedIn, newsletter, YouTube.

Deliverable: 12-week content plan

Megaphone produces the first batch of audience-building content — blog posts, social threads, community posts.

Deliverable: Week 1 content batch

Compass designs pricing tiers, names them, sets price points, and defines what each tier includes. Includes upsell path.

Deliverable: Pricing model

Megaphone creates a lead magnet (template, report, tool) and a 5-email welcome sequence to convert subscribers.

Deliverable: Lead magnet + email sequence

Scout maps the search landscape: keywords your ICP uses, search intent, and the content gaps you can own.

Deliverable: Keyword strategy

Compass defines the 6-month roadmap: what ships in MVP, what's v1.1, what's 'someday'. Based on ICP feedback and demand signals.

Deliverable: Product roadmap

Megaphone writes conversion-focused landing page copy: headline, problem, solution, social proof, CTA.

Deliverable: Landing page copy

Atlas designs the full system: data models, API structure, auth approach, third-party integrations. Forge implements from this spec.

Deliverable: Architecture document

Atlas defines every API endpoint, request/response shape, error handling, and authentication flow.

Deliverable: API schema

Forge builds the MVP from Atlas's architecture doc and Compass's PRD. Ships working, tested code.

Deliverable: Working MVP code

Pipeline configures hosting, CI/CD pipeline, database, monitoring, and environment variables. Everything you need to ship.

Deliverable: Deployment + CI/CD

Scribe documents every feature, writes the onboarding guide, and creates API docs from Forge's implementation.

Deliverable: User guide + API docs

Sentinel tests every user flow, writes test cases, checks for security issues, and documents bugs for Forge.

Deliverable: Bug report + test plan

Sentinel coordinates user acceptance testing with early adopters and signs off on readiness to launch.

Deliverable: UAT checklist

Scout re-validates market assumptions with real user data now that you've built the product. What's changed?

Deliverable: Updated market report

Adversary audits your growth assumptions, critiques your launch plan, and flags the risks everyone else missed.

Deliverable: Risk assessment

Compass defines the launch sequence: who to notify, in what order, what to say, and how to handle early feedback.

Deliverable: Launch checklist

Megaphone maps every channel for reaching your ICP post-launch and builds a repeatable distribution playbook.

Deliverable: Distribution playbook

Atlas designs the path from MVP to full product — what to add, what to refactor, how to scale without rewriting.

Deliverable: V2 architecture plan

Atlas identifies integration opportunities with tools your ICP already uses. Designs the integration architecture.

Deliverable: Integration roadmap

Forge builds the next set of features from Atlas's v2 architecture plan and user feedback collected post-launch.

Deliverable: V2 code

Forge audits and optimizes performance: database queries, frontend loading, API response times.

Deliverable: Optimization report + code

Megaphone systematizes content production — templates, schedules, repurposing framework, distribution automation.

Deliverable: Scaled content operation

Scribe builds a comprehensive knowledge base that answers common questions without support tickets.

Deliverable: Self-serve help center

Atlas documents the full operating system for the business — SOPs, decision frameworks, growth levers. You're now systematized.

Deliverable: Operations playbook